27 Nov 2018 08:41
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<h1>Role OF COOPERATIVE Marketing IN AGRICULTURAL PRODUCE</h1>
<p>Agriculture is principally completely different from manufacture . The problems confronted by by it in the sale of surplus goods is sort of complicated and sophisticated. The farmers who've surplus goods have to sell these usually in un-regulated markets. They, subsequently, don't get fair and affordable price for his or her produce attributable to number of reasons. For example the products produced by the farmers are generally perishable and can't be saved for a longer time frame. There may be less grading of agricultural produce.</p>
<p>No market news service is well obtainable to the farmers. There may be a protracted chain of middlemen who take away about 1/8th of the hard earned income of the farmers. The transport and storage amenities usually are not solely inadequate but in addition costly. In order to help the farmers for getting a good return of their surplus produce, institution of cooperative sale societies are considered the very best resolution to help the agriculturists at the village finish.</p>
<p>What's cooperative sale societies or cooperative advertising? Cooperative sale societies are formed on a cooperative basis. These societies arrange to promote the produce of the the member farmers and charge solely a standard fee. Cooperative sale societies or cooperative advertising thus is a voluntary association of farm producers for the joint sale of their surplus products.</p>
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<p>It's the system by which a group of farmers voluntarily pool their resources and be a part of collectively to hold on some or all the processes in marketing of the agricultural produce. Sample of Co-operative Marketing in Pakistan. A co-operative marketing society is mainly a trading agency. It's confronted with multiple issues in Pakistan.</p>
<p>These issues are divided into three sections. Financial issues (2) Technological problems (3) Sociological problems. Scale. The co-operative advertising society because of low volume of enterprise operates on a small scale. In the energetic business interval, due to seasonal agricultural production, the surplus produce is brief. The society will not be a viable financial unit. So as to cut back the fastened price per unit of turnover, it must be turned into a multipurpose society. Finance. The cooperative advertising society badly lacks finance.</p>
<p>In order to extend the business quantity of the society, the members are to be paid advance money before the sale proceed of the agricultural product. The society doesn't possess satisfactory advertising finance. It's due to this fact not able to extend the quantity of enterprise. The small turnover in commission outlets doesn't permit for the employment of a professional enterprise skilled manages. The ineffective management is one in every of the key issues confronted by the society. Enterprise character: The buying and selling actions of a advertising and marketing society are carried on in a traditional manner.</p>
<p>The administration, because of fear of loss, doesn't take risks. They solely follow the buying and selling practices of the commission outlets run by private dealers in agricultural produce. Determination making. The working of the society is affected on account of inability to arrive at a fast well timed decision. As the decision making of the society is finished by the management committee, it takes time to call the meeting after which take decisions.</p>